Include product software
Step 5: Choose a view For each roadmap you create, customize the types of information and level of detail you want to include.
Consider the following questions:. Roadmapping helps you capture and communicate your product plans. As already noted, audience is a major factor in what elements you present and how. You can decide which components to include based on what you want to convey — product, goals, initiatives, releases, epics, features, and more.
Here are four common types of product roadmaps:. Portfolio roadmap. A portfolio roadmap shows the planned releases across multiple products in a single view. This is useful for providing a strategic overview of your plan to executives or advisory boards. It can also help internal teams understand how their specific projects relate to the work of other teams.
A strategy roadmap displays the initiatives or high-level efforts that the team needs to invest in to achieve the product goals. It is great for presenting your initiatives to executives and giving internal teams an understanding of how different releases contribute to the overall business strategy. A releases roadmap communicates the activities that must happen before you can bring the release to market — what needs to be done, when, and who is responsible for delivery.
This is helpful for coordinating release activities with other cross-functional teams, such as marketing, sales, and customer support. A features roadmap shows the timeline for when new features will be delivered. It is perfect for communicating the details of what is coming and when to customers or other teams in the organization.
Communication and transparency are essential to building great products. You want to show how you will make progress towards your high-level business objectives and deliver the solutions that customers are clamoring for.
When you have the roadmap view you want, share it with the relevant audience. Here are a few examples of internal teams and what they need to know about your plans:. The leadership team and board members will want to understand how your product plans align with the company vision, strategy, goals, and high-level corporate metrics. This helps them formulate the "how" of implementation. The marketing team will need to know the detailed strategy, goals, and vision — with more emphasis on the overall benefits to customers by releases and features.
The sales team will be interested in what functionality customers are going to receive, when, and why they should care about it. The customer support team will need to be aware of the critical features or enhancements you are planning to deliver and when. Successful product roadmap presentations tell a cohesive story about the direction of your product.
Depending on how quickly your team moves, you might present your product roadmap monthly, quarterly, or annually. As noted above, the audience for your product roadmap presentation will vary — you may be presenting to executives, internal teams, partners, or customers. But no matter who you are sharing your product plans with, the overall goal of your presentation is to inform people where your product is going and how it will get there.
You want to make sure that everyone understands what you are going to deliver and why. Besides sharing the actual roadmap, you can explain how the plan maps to the company strategy, how it will delight customers, and how it will differentiate the company from competitors. You will also want to give your audience the opportunity to ask questions and share comments. Whether it is positive or negative, feedback is invaluable for refining and improving your roadmap.
There are a variety of roadmapping tools and templates available. You may want to get started with free Excel and PowerPoint roadmap templates , which help you organize your research and save time. But templates like these are typically lightweight and limited in their capabilities.
This is why many product teams use purpose-built roadmap software like Aha! You can define your strategy, manage ideas, build visual roadmaps, and analyze results all in one place. You can also collaborate with colleagues and share your plans in real time. No matter what approach you choose, the recommendations in this section of the product management guide will give you a solid framework for building, sharing, and maintaining your product roadmap.
Product management Product roadmaps Overview. Introduction to product roadmaps You have a bold vision for your product. What is a product roadmap? Why is roadmapping important? How to build a product roadmap Before building your product roadmap , you must know the business goals that your efforts will support and define the initiatives you will invest in to support those objectives.
Here are the five main steps to building a roadmap: Step 1: Define the strategy Strategy is the "why" of what you will build. Portfolio roadmap A portfolio roadmap shows the planned releases across multiple products in a single view.
Strategy roadmap A strategy roadmap displays the initiatives or high-level efforts that the team needs to invest in to achieve the product goals. Maintainability: It should be possible to evolve the software to meet the changing requirements of customers.
Dependability: It is the flexibility of the software that ought to not cause any physical or economic injury within the event of system failure. It includes a range of characteristics such as reliability, security, and safety. In time: Software should be developed well in time. Within Budget: The software development costs should not overrun and it should be within the budgetary limit. Functionality: The software system should exhibit the proper functionality, i. Adaptability: The software system should have the ability to get adapted to a reasonable extent with the changing requirements.
Previous Difference between Product and Process. When defining products--and, therefore, product owners and product backlogs in Scrum--it will be important to define each product such that it provides benefits to a market.
So if products are created through some process and benefit some market, are software components products? To help answer that question, consider the airline company example from earlier.
How would knowing that a product is something that is created through a process and that provides benefits to a market help an airline company identify its products? First of all, it is easy to see that transporting people from one place to another is a product.
That activity provides value to a market of people who gladly pay for the ability to fly to a location. But what about the system for monitoring and scheduling aircraft maintenance? I claim that, too, is a product. It is created through a process and is also something that provides benefits to a market. What market? Well, we could go all the way and say that passengers benefit from well-maintained and safe aircraft. There is a market for that.
So, yes our airline has one big product—and it also has many subproducts. Anything within that company that can be thought of as delivering value to a market is a product. With that in mind, consider a software component. If one team develops software used by other teams, can that be thought of as a product?
Consider the example of a team building a calendar widget. It provides value to a market: the other teams that will use the widget. I would say, then, that a component built for multiple teams is a product. I would draw the line, though, with a calendar widget or any component that is used by only one team. Yes, technically a market can exist with only one customer. A painting, for example, is sold to one person. But, when talking about product development as with agile , it can be dangerous to think of something as a product if it is used by only one person or group.
It could lead, for example, to thinking of code as a product that is delivered to a market of testers. While organizations do want to define all of their products in order to best manage the work, they do not want to narrow their focus to the degree that they fail to see the whole because they are fixated on the individual parts.
As such, organizations want to define each product as broadly as possible. That being said, as we saw earlier with the airline company, there is such a thing as too broad when it comes to identifying products. When a product is so large that it serves multiple markets, I often prefer to think of it as multiple products each serving a unique market.
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